Naming something you care about is surprisingly difficult. When we started thinking seriously about turning a love for crochet into something we could share with other people, we realised we needed a name. Something that could sit on a website, go onto packaging, and hopefully grow with us for years to come.
We went through ideas, had conversations, changed our minds, and probably overthought it more than we needed to. In the end, we kept coming back to one question: what do we actually want this place to feel like?
We didn’t want it to feel like a factory or just another online store. We wanted it to feel personal. A place where ideas could be tried, colours could be played with and new designs could be created.
That was when the word “Studio” started to make sense. A studio is a creative space. It doesn’t have to be perfect or polished all the time. It’s somewhere you experiment, make a mess, learn, change your mind, and create things that didn’t exist before. And that felt very much like us.
Then there was “Crochet.” We considered whether the name needed to be cleverer or more unusual, but eventually realised that we didn’t want to complicate the most important part of the story. Crochet is where all of this began. It is the craft at the heart of what we do, so it deserved to be at the heart of the name too.
And just like that, Crochet Studio started to feel right.